«Big Data»

08 Data Protection

Analyse the data lifecycle in the following cases, find the data protection hotspots specific to each case and specify the appropriate measures to ensure that they comply with data protection principles.

Customer Loyalty Programme

A chain of shoe shops is planning a customer loyalty programme with a customer card that records the customer’s purchases. The customer will then receive a price reduction of 1 % on subsequent purchases.

«Big Data» in healthcare

A clinic group enters into a joint venture with a consulting firm to analyse and process its own patient data so that the clinic group can optimise its organisation in the individual clinics and at the level of the group as well as the treatment of patients in the future.

Facebook in Switzerland

Facebook collects data from users in Switzerland and subsequently stores it on servers in the USA.

08 Data Protection